Exercise Your Visual Literacy Skills

Media literacy is key to health literacy. But what does media literacy look like in everyday life? Here is one simple yet elegant example of decoding symbols (logos) that we see nearly every day. The explanation underneath each logo is an excellent example of making explicit the intentional stylistic choices to convey meaning. It is a far cry from the conspiracy theory-saturated examples of “subliminal” advertising that were prevalent in the 1970s and 1980s. This infographic may inspire students to engage in their own graphic design (fine arts) in a more intentional, media-literate, way. Think beyond the curriculum boundaries and pair up with an Economics/Personal Finance teacher as part of a more strategic cross-curricular project. Add Photoshop and the creative possibilities are endless. (To coin a famous yet not-without-controvery slogan: “You’ve Come a Long Way, Baby.”)